The Golden Years campaign was a multi-channel initiative that redefined how patients with ATTR-CM see their future. Anchored by a cinematic TV spot featuring Morgan Freeman’s narration, the campaign told the story of a retiring science teacher reflecting on a life well-lived—and a future still unfolding. Through warm, nostalgic visuals and the evocative soundtrack “Ooh La La,” we invited viewers to feel the emotional weight of choosing to keep living fully. This narrative extended across digital ads, social media, and print, creating a cohesive experience that resonated deeply with our audience. By focusing on authenticity and emotional connection, Golden Years successfully positioned Attruby as more than a treatment—it became a symbol of hope and continuity for patients and their families.

Phluid is the world's first gender-free clothing store located in a 3,000+ ft flagship storefront in SoHo, New York. The store is the first of its kind, and in its first year was written up by The New York Times, Vogue, Forbes, TimeOut Magazine, and other prominent publications.

As Director of Content for Phluid, I worked directly with the founders to develop brand look and feel along with voice, write all brand communications, as well as develop the ecommerce website, marketing, and social media presence.

Living with heart failure can make you miss out on the moments that matter most and so the little things in life become precious.

In this series of TV spots and accompanying website, we focused in on those cherished moments. Sharing that for people in this position, a moment of peace can make all the difference.

It’s hard enough to find information when you have the time to do the research. When it comes to topics like coverage, insurance, and medical care, the time it takes to get those answers is critical.

Keeping the customer in mind, we developed a comprehensive chatbot tool called Lexi, that provides real-time information to users connecting them with the information they need now.

Short bowel syndrome (SBS) is a chronic and rare condition that impacts the lives of 30,000 people in the US. SBS occurs due to other conditions that result in intestinal failure, slowly parts of the bowel as resected until there is little to no intestines left.

This web platform, highlights the raw, real experiences of people living with SBS using User Generated Content. Giving people with SBS a place to go for information, served in a choose-your-own-adventure format user experience.

Please note: this project was paused during site development due to budget cuts. Production has not yet resumed. Clearly, I am still sad about this.

The A True Bee commercial gave Attruby a distinctive creative hook, turning a complex brand name into a simple, approachable idea. Built around the playful connection between “A True Bee” and “Attruby,” the spot created an intuitive way for viewers to connect what they heard with the brand. That wordplay served a meaningful purpose: in a category filled with unfamiliar names and complex information, it gave patients and caregivers something accessible to hold onto. By bringing a sense of warmth and discovery to the brand introduction, we invited curiosity and made room for a more human connection.

You can probably recall a few symptoms of Parkinson’s: tremor, loss of dexterity. However most people have never really seen the debilitating impact they have.

But for people with Parkinson’s and their families, this is everyday life.

In this video, our subject opted to delay taking his medication, in order to show the world what Parkinson’s really looks like and spark conversations about improving care.

Allergy season is awful. It can feel like an onslaught of symptoms, an all out attack. 

After research (and personal experience) led us to truths that our client could not ignore, we developed this concept and commercial highlighting the very ridiculous, yet very real: Pollen Punch.

Phenylketonuria (known as PKU) is an extremely rare, debilitating condition diagnosed at birth through newborn testing.

People with PKU cannot digest protein properly and the impact is serious and lasting brain damage.

This 360 disease education campaign features consumer and professional education websites, CRM, social media, a video series, and included the first Facebook Live event in healthcare advertising.

In Ethiopia, talking about menstruation is taboo. Most young women are fearful and unprepared when they start having periods. These young women often miss school, fall behind in their studies, and eventually drop out.

This quick teaser video was created for social media, to prompt people to learn more about Period Poverty and reproduction health inequalities in our world.

Psychiatrists understand their patients, working to bring individuals with schizophrenia back from the periphery of society. After extensive research with psychiatrists, we uncovered several key insights – insights that we took to the drawing board.

With an emotional approach to this interactive application, we helped bring symptoms to life for psychiatrists, allowing them to connect with the data and continue to meet their schizophrenic patients with empathy.

The American Heart and the American Stroke Association work diligently to fight for heart health in our country. We created this video to celebrate the future of heart health. 

And, yes, that is Alec Baldwin on the voiceover. Career highlight.